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Amey Hays Social Enterprise Accelerator: Cohort 2

Project impact

Key metrics

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accredited social value delivered

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grand funding provided

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hours of subject matter expertise delivered

The Amey Hays Social Enterprise Accelerator was created to unlock social value by connecting corporates with innovative social enterprises. Its purpose is simple yet powerful: to help small businesses overcome barriers to growth and integrate into large supply chains, driving both environmental and social impact.

Cohort 2 built on the success of the programme’s inaugural year, delivering £132,095 in social value through a combination of grant funding, skills-based volunteering, and operational guidance. Two social enterprises, Amplify Goods and Circular11, received tailored expertise and £25,000 grants each, empowering them to scale, innovate, and explore procurement opportunities with Amey and Hays.

The challenge

Breaking barriers for social enterprises

Amey and Hays set out to address a critical gap in the relationship between large corporates and social enterprises: the difficulty small, impact-driven businesses face in accessing procurement opportunities and scaling sustainably. Social enterprises often operate with limited resources, making it challenging to respond to complex tender processes, invest in operational improvements, or build the confidence and knowledge required to integrate into major supply chains.

The aim of the Amey Hays Social Enterprise Accelerator was to therefore overcome these barriers by providing catalytic funding and tailored expertise. The challenge was twofold: first, to strengthen the operational capacity and strategic clarity of participating enterprises; and second, to create a pathway for genuine procurement integration that aligns with ESG commitments and the UK Social Value Model.

Cohort 2 focused on Amplify Goods and Circular11, two innovative social enterprises tackling environmental and social issues through circular economy solutions. Both faced resource constraints and needed support to scale production, refine processes, and engage effectively with corporate buyers.

By combining grant funding with skills-based volunteering and subject matter expertise, the programme aimed to support these challenges, enabling partners to grow, innovate, and deliver measurable social and environmental impact.

Our approach

Combining funding with expertise

Amey and Hays designed the Social Enterprise Accelerator as a 12-month programme combining financial investment with tailored, skills-based support. The approach was highly structured yet flexible , ensuring that each social enterprise received bespoke guidance aligned to its growth priorities and operational challenges.

The programme began with a rigorous selection process, identifying Amplify Goods and Circular11 as partners whose missions aligned with ESG goals and responsible procurement standards. Once onboarded, both enterprises benefited from a blend of grant funding, £25,000 each, and targeted expertise across critical business areas, including CRM development, bid process design, recruitment consultation, and supply chain readiness. This mix of funding and hands‑on support reflects how Amey and Hays use their supplier–customer relationship to reinvest contract‑linked social value into purposeful activity, helping social enterprises build capability and confidence.

Amey and Hays mobilised internal talent to deliver 53 hours of mentoring and 77.5 hours of subject matter expertise, equating to £16,526 in accredited social value. This skills-based volunteering model provided practical solutions, from improving sales strategies and operational processes to supporting product launches like Amplify Goods’ SUDZERØ handwash. Independent evaluation and impact measurement were embedded throughout, using the Thrive platform and SEUK’s pre/post engagement surveys to ensure transparency and accountability. This combination of structured support and commercial insight demonstrates how both organisations are embedding responsible procurement principles into the wider supply chain, helping social enterprises become contract‑ready and strengthening the long‑term sustainability of the Amey–Hays partnership.

By combining catalytic funding with knowledge sharing and corporate networks, Amey’s approach was innovative, collaborative, and impact-driven, helping social enterprises overcome resource constraints and move closer to integration within large supply chains. This is a deliberate “profit into purpose” approach, using the social value fund linked to the contract to generate measurable impact, while also creating real routes into Amey’s supply chain through existing arrangements such as the Bunzl cleaning consumables contract.

Representatives from Amey and Hays joined Amplify Goods, Circular11 and programme volunteers for a celebration event.

The outcome

Measurable impact for social enterprises

Cohort 2 of the Amey Hays Social Enterprise Accelerator delivered tangible, measurable impact for both participating social enterprises and the wider community. The programme generated £132,095 in total social value, combining grant funding, skills-based volunteering, and operational improvements.

Amplify Goods used its £25,000 grant to recruit a new team member, enabling founders to focus on strategic growth and launch SUDZERØ, a refill-first handwash that reduces single-use plastics and achieves an 87% reduction in carbon footprint compared to traditional products. This innovation supports Amey’s ESG commitments and offers a sustainable alternative for workplace hygiene.

Circular11 experienced rapid scaling during the programme, quadrupling factory output and increasing average order size from £4,000 to £1,000,000, positioning the business for long-term growth and customer readiness. Both enterprises reported improved clarity of strategy, enhanced operational processes, and stronger confidence in engaging with corporate buyers.

Beyond financial and operational gains, the Accelerator strengthened networks and laid the groundwork for procurement integration. Amplify Goods’ products are listed with Bunzl Cleaning and Hygiene Supplies, creating a pathway into Amey’s supply chain. Independent evaluation by Social Enterprise UK confirmed significant improvements in knowledge, confidence, and skills, setting a benchmark for corporate-social enterprise collaboration.

A further outcome was the positive effect on Amey and Hays colleagues who contributed their time and expertise. Skills-based volunteers reported a strong sense of purpose, pride, and personal fulfilment from supporting early-stage organisations, reinforcing employee value proposition themes around meaningful work, community contribution, and professional growth. This human impact formed an additional strand of social value, complementing the programme’s core objective of accelerating social enterprise readiness and impact.

Commenting on the success of the partnership, Emily Davies, ESG Director, said: “Our Social Value goal is all about how we can enhance the wellbeing of the people and the communities we impact through what we do every single day. At Amey we recognise the power of procurement, so our whole concept was thinking about how we can accelerate organisations that echo our values and support them to grow, develop and ultimately to supply to our organisations.”

Hays

“At Hays, social purpose is embedded in everything we do, and through our partnership with Amey we’re combining our scale, expertise and networks to empower social enterprises, open up employment opportunities, and tackle sustainability challenges. Together, we are proving how purpose-led collaboration can strengthen communities and create lasting, meaningful change.”

James Musgrove, UK&I Divisional Finance Director
Amplify Goods

“There has been dozens of you that have helped us over the last six months. Not to mention the grant that has allowed us to hire Kirsty from OnPurpose – I couldn’t be more pleased, I have slept better at night, we have been more strategic in our approach and in the last month we have secured social investment. And I guarantee we would not have been able to do that without hiring Kirsty. That extra fire power of an extra person makes such a difference. SUDZERØ for NETZERO that you’ve [Amey Hays Accelerator] helped us bring to market is an 87% reduction on a like for like product, making a massive dent on the carbon footprint on the soap for the UK.”

Camilla Marcus-Dew
Amplify Goods (via OnPurpose)

“The [Amey Hays] grant has helped develop and bring to market our new soap product SUDZERØ. Massive impact for Net Zero, massive impact for social value. Boxing up each pack creates 5 minutes of work for someone within our pack team."

Kirsty
Circular 11

“It has been such a privilege and asset to be part of the Amey Hays programme. It’s difficult to go into how much the teams have helped us, we have done a lot of work increasing our ability to win tenders with Craig, building more scalable CRM systems with Laks and Ruth, we’ve done prompt engineering masterclasses with Fernanda which has helped with efficiency, we have had incredible pitch masterclasses from Stewart, and great sessions with Jason who has helped us increase the scalability of our sales teams and actually model what a charismatic sales person should look like. All of this has allowed us to quadruple our production capacity over the last four months and increase our team from eight to thirteen – it’s been a big period of growth.”

Ben Gibbons
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